The real estate industry plays an important role in the U.S economy. It consists of three sectors - residential, commercial, and industrial and all generate billions of dollars in revenue per year. With over 2 million active licensed real estate agents, this industry is highly competitive. In order to compete for the business, real estate professionals have to find clever ways to stand out. Real estate is in the top 10 industries that buy and use promotional products regularly. Agents find it to be one of the most effective ways to market their services.